— "CEO and COO Try 'Marriage Counseling'"
The Wall Street Journal, B1 |
July 31, 2006
Phred Dvorak
The two top executives of WaterMark Paddlesports Inc. sensed trouble soon after taking their jobs in early 2003.
Chief Executive Jim Clark and Chief Operating Officer Thomas Fumarelli were new to their posts— and each other. They needed to take drastic steps to turn around WaterMark, a struggling maker of kayaks and car racks, but anxious managers were trying to play them off against each other. And the two executives came from very different backgrounds: Mr. Clark, 43 years old, is an avid hunter who has spent his career in sporting goods, while Mr. Fumarelli, 50, is an urbane finance professional who had worked in New York and Paris.
To get on the same page, Messrs. Clark and Fumarelli took an unusual step: joint executive-coaching sessions. For 2½ years, the two met together each month with a pair of coaches who helped them sort out their feelings about work and talk through tough decisions, such as whether to relocate the company from isolated Arcata, Calif.
"It was like marriage counseling, almost," recalls Mr. Clark, who credits the joint coaching with helping the men through rough patches. "You get all the issues on the table."
Messrs. Clark and Fumarelli chose a novel solution to a common problem: miscommunication in the executive suite. A CEO and COO who are out of step can send mixed messages and undermine each other's authority, says Nathan Bennett, a management professor at the Georgia Institute of Technology and co-author of Riding Shotgun: The Role of the COO.
If the CEO and COO "get half a stride out of step, that's going to translate into trouble for the company," says Bennett, who interviewed dozens of executives for his book.... |